Privacy Policy

1) Information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the German Data Protection Ordinance (DSGVO) is SKYVE Atlas GmbH, Eisbergweg 14, 76356 Weingarten, Germany, Tel.: 004915204980292, E-Mail: support [at] getinairs.com The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or inquiries to the responsible person), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you call up our website, we collect the following data, which are technically necessary for us to display the website:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you reached the site
Used Browser
Operating system in use
IP address used (if necessary: in anonymised form)

Processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) Hosting

Hosting through Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop based on processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the Shopify services described above, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on behalf of Shopify. In the event that data is transferred to Shopify Inc. in Canada, an adequacy finding by the European Commission will ensure an adequate level of data protection. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA have been certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
For more information on Shopify's privacy policy, please visit the following website: https://www.shopify.de/legal/datenschutz
Any further processing on servers other than the aforementioned servers of Shopify shall only take place within the scope of the following.

4) Content Delivery Network

Cloudflare
On our website we use a so-called Content Delivery Network ("CDN") of the technology service provider Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A Content Delivery Network is an online service that is used to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Cloudflare's Content Delivery Network helps us to optimize the loading speed of our website.
The processing takes place in accordance with art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website.
Cloudflare with its headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees the compliance with the data protection level applicable in the EU.
Further information can be found in Cloudflare's privacy policy at: https://www.cloudflare.com/privacypolicy/

5) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser the next time you visit us (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data are also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 Para. 1 letter b DSGVO either for the execution of the contract, in accordance with Art. 6 Para. 1 letter a DSGVO in the case of a granted consent or in accordance with Art. 6 Para. 1 letter f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if cookies are not accepted.

6) Making contact

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case if it can be deduced from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

7) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide us with this information for the purpose of executing a contract or opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above mentioned address of the responsible person. We store and use the data you provide us with to process the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by us.

8) Use of your data for direct advertising

8.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have cancelled your subscription, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

8.2 Newsletter dispatch via Klaviyo

Our e-mail newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when you registered for the newsletter. This forwarding is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using a promotional, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.
In order to protect your data in the USA, we have a data processing agreement with Klaviyo ("Data-Processing-Agreement") in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and in particular not to pass it on to third parties.

Furthermore, Klaviyo is certified under the us-European data protection agreement "Privacy Shield" and thus undertakes to comply with the EU data protection regulations.

You can view Klaviyo's data protection regulations here: https://www.klaviyo.com/privacy

9) Data processing for order processing

9.1 In order to process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the assigned credit institute within the scope of the payment processing, as far as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.

9.2 Use of special service providers for order processing and handling

- Amazon Fulfillment (FBA)
The order processing is carried out by the service provider "Amazon" (Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg) within the framework of "Shipping by Amazon" (= Fulfillment by Amazon). Your personal data is passed on to Amazon exclusively for the purpose of processing your online order. The data is passed on in accordance with Art. 6 para. 1 lit. b DSGVO and only to the extent necessary for order processing. Details of Amazon's data protection and its data protection declaration can be viewed at the following link: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401

- Easybill
The order processing (especially the invoicing) is carried out by the service provider "easybill" (easybill GmbH, Düsselstr. 21, 41564 Kaarst, Germany). Name, address and any other personal data, if applicable, will be passed on to easybill in accordance with article 6, paragraph 1, letter b of the German Data Protection Act (DSGVO) exclusively for processing the online order. Your data will only be passed on to the extent that this is actually necessary for processing the order. Details about easybill's data protection and the easybill data protection declaration can be viewed on the easybill website at easybill.de.

- Plentymarkets
The order processing is carried out by the service provider "plentymarkets" (plentymarkets GmbH, Bürgermeister-Brunner-Str. 15, 34117 Kassel). Name, address and possibly other personal data will be in accordance with Article 6 paragraph 1 letter b DSGVO exclusively for the processing of online orders to plentymarkets. Your data will only be passed on as far as this is actually necessary for the processing of the order. Details on data protection of plentymarkets and the privacy policy of plentymarkets GmbH are on the website of plentymarkets under "plentymarkets.eu".

9.3 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, the payment is processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter referred to as "Amazon Payments"), to whom we pass on the information you provided during the ordering process, together with the information about your order, in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find more information about Amazon Payments' privacy policy at the following Internet address: https://pay.amazon.com/de/help/201751600

- Klarna
If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna). In order to enable the processing of the payment, your personal data (name, surname, street, house number, postcode, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and credit assessment, provided that you have expressly agreed to this in accordance with article 6 paragraph 1 letter a DSGVO during the ordering process. Here you can see to which credit agencies your data can be forwarded:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. Klarna uses the information obtained on the statistical probability of payment default to make a balanced decision on the establishment, execution or termination of the contractual relationship.
You may withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still process your personal data if this is necessary to process your payment in accordance with the contract.
Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for persons concerned with a registered office in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

- Paypal
In the case of payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") within the framework of the payment processing. The data will be passed on in accordance with Art. 6 para. 1 lit. b DSGVO and only to the extent necessary for the processing of payments.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. Further information on data protection, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary to process your payment in accordance with the contract.

- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2 If you choose a payment method offered through the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provide during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO. The passing on of your data takes place exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following internet address:
https://www.shopify.com/legal/privacy.
You can find information on data protection law regarding Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy

- SOFORT
If you select the payment method "SOFORT", the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will forward your information provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The passing on of your data takes place exclusively for the purpose of the payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. At the following internet address you will find more information about the data protection regulations of SOFORT: https://www.klarna.com/sofort/datenschutz.

10) Contacting for evaluation reminder

Evaluation reminder through ShopVote
Provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 Para. 1 letter a DSGVO, we will transmit your e-mail address to the ShopVote evaluation platform of Blickreif GmbH, Alter Messeplatz 2, 80339 Munich (www.shopvote.de), so that it can send you an evaluation reminder by e-mail.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the evaluation platform.

11) Use of evaluation and test seal graphics

ShopVote graphics

We have included ShopVote graphics on this website to display our ShopVote seal and any collected and/or aggregated ratings.

This serves to safeguard our legitimate interests, which predominate in the context of weighing up interests, in the optimum marketing of our product range in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. The ShopVote graphics and the services advertised with them are an offer from Blickreif GmbH, Alter Messeplatz 2, 80339 Munich.

When you access the ShopVote graphics, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of access, transferred data volume and the source of the access (access data) and documents the access. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site. Other personal data is not recorded or stored by the ShopVote graphics.

12) Use of social media: Social Plugins

12.1 Facebook plugins with Shariff solution

Our website uses so-called social plugins ("Plugins") of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only by using an HTML link in the page. This type of integration ensures that no connection to the Facebook servers is established when you call up a page of our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (if necessary after entering your login data).

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, please refer to Facebook's data protection information: https://www.facebook.com/policy.php

12.2 Instagram plugin as Shariff solution

Our website uses so-called social plugins ("Plugins") of the Instagram online service, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but are simply incorporated into the page using an HTML link. This type of integration ensures that no connection is made to Instagram's servers when you access a page on our website containing such buttons. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plug-ins there (possibly after entering your login data).
Instagram LLC., located in the USA, is certified for the us-European "Privacy Shield" agreement, which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and settings options to protect your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

13) Use of social media: videos

13.1 Using Vimeo videos

Our website integrates plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. This integration informs Vimeo that your browser has called up the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo account. When you interact with the plugins (such as when you click on the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing procedures described above are carried out in accordance with Art. 6 Par. 1 letter f DSGVO based on Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to assign the data collected through our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

For the purpose and scope of data collection and the further processing and use of data by Vimeo, as well as your rights and settings options for protecting your privacy, please refer to the Vimeo privacy policy: https://vimeo.com/privacy

Vimeo, Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking, which we do not have access to and which cannot be influenced by our site. Google Analytics uses so-called "cookies" for tracking purposes. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.

In the case of transmission of personal data to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

This processing is carried out in accordance with art. 6 para. 1 letter f of the DSGVO, based on the legitimate interest of Vimeo in the statistical analysis of user behavior for optimization and marketing purposes.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

13.2 Use of Youtube videos

This website uses the Youtube embedding feature to display and play videos from the provider "Youtube", which is part of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

This uses the enhanced privacy mode, which, according to the provider, does not initiate the storage of user information until the video(s) is played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "Youtube", these serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive behaviour. If you are logged in to Google, your information is associated directly with your account when you click on a video. If you do not want your profile to be associated with YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as user profiles and evaluates them. Such evaluation is carried out in particular in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of Google's legitimate interests in the display of personalised advertising, market research and/or the needs-based design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact YouTube to exercise this right. In the course of using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Irrespective of any playback of the embedded videos, each time this website is accessed, a connection to the Google network is established, which may trigger further data processing operations without our influence.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For more information on data protection at "YouTube", please refer to the provider's privacy policy at:
https://www.google.de/intl/de/policies/privacy

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the procedure described above for making an objection.

14) Online marketing

14.1 Facebook pixels for the creation of custom audiences

Within our online offer the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, an addition is added to the URL of our linked page by Facebook pixel. To the extent that our pixel-based site allows data to be shared with Facebook, this URL parameter is written to the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook Ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook Ad (so-called "conversion").
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is based on our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offering and our advertising measures in accordance with Art. 6 para. 1 lit. f DSGVO.
The information generated by Facebook is generally transferred to a Facebook server and stored there, and may also be transferred to the servers of Facebook Inc. in the USA. Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
In order to object to the collection by the Facebook pixel and the use of your data for the display of Facebook ads in general, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
Disable Facebook pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the above link again.
Insofar as legally required, we have obtained your consent for the above processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

14.2 Google AdSense

This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files that are stored on your computer and which enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) for the collection of information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. This may also result in a transfer to the servers of Google LLC. in the USA.

Google uses the information thus obtained to evaluate your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser in the context of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Art. 6 Para. 1 letter f DSGVO for the purpose of targeting the user in advertising by advertising third parties whose ads are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by inserting personalised third-party advertising content against payment.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's privacy policy at the following web address:
https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by making the appropriate setting in your browser software to prevent them from being used or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.

14.3 Use of affiliate programs

- Amazon Partner Program (AmazonPartnerNet)
We participate in the partner program "AmazonPartnerNet" of Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg (hereinafter "Amazon"). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies. These are small text files that are stored on your end device in order to be able to trace the origin of orders generated via such links. Among other things, Amazon can recognise that you have clicked on the partner link on our website. This information is required for the processing of payments between us and Amazon. Insofar as the information also contains personal data, the processing described is based on our justified financial interest in the processing of commission payments with Amazon in accordance with Art. 6 Para. 1 lit. f DSGVO.
Further information on data use by Amazon can be found in the Amazon.de data protection declaration at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.
If you wish to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. You can also deactivate interest-based ads at Amazon by clicking on the link https://www.amazon.de/gp/dra/info.
Insofar as legally required, we have obtained your consent for the above-mentioned processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your given consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

15) Web analysis services

15.1 Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not combined with other data from Google.
You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

15.2 Hotjar (hotjar Ltd.)

This website uses the Hotjar web analysis service of Hotjar Ltd. Hotjar Ltd. is a European company with its registered office in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool allows you to track movements on the websites where Hotjar is used (so-called heat maps). For example, you can see how far users scroll and which buttons users click on how often. Furthermore, the tool also makes it possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. The above analysis is based on our legitimate interests in optimisation and marketing purposes and the design of our website in accordance with the interests of our customers in accordance with Art. 6 Para. 1 lit. f DSGVO.We pay particular attention to the protection of your personal data when using this tool. Thus we can only understand which buttons you click and how far they scroll. Areas of the website in which personal data of you or third parties are displayed are automatically hidden by Hotjar, and can therefore not be traced at any time.

Hotjar offers every user the option of preventing the use of the Hotjar tool by means of a "Do Not Track" header, so that no data about the visit to the respective website is recorded. This is a setting that supports all common browsers in their respective current version. For this purpose, your browser sends a request to Hotjar with the note to deactivate the tracking of the respective user. If you use our website with different browsers/computers, you must set up the "Do Not Track" header for each of these browsers/computers separately.
Detailed instructions with information about your browser can be found at: https://www.hotjar.com/opt-out
More information about Hotjar Ltd. and about the Hotjar tool is available at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at:
https://www.hotjar.com/privacy

16) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in Google search results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and adjust the settings for them at the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the procedure described above for making an objection.

17) Tools and others

17.1 BuchhaltungsButler

For the handling of the accounting we use the service of the cloud based accounting software BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald. BuchhaltungsButler processes incoming and outgoing invoices as well as, if necessary, our company's bank transactions in order to automatically enter invoices, match them to transactions and, in a partially automated process, create the financial accounting.
If personal data is also processed in this process, the processing is carried out in accordance with Art. 6 Par. 1 letter f DSGVO on the basis of our justified interest in the efficient organisation and documentation of our business transactions.
Further information about BuchhaltungsButler GmbH, the automated processing of data and the data protection regulations can be found at https://www.buchhaltungsbutler.de/

17.2 Cookie Content Tool based on Usercentrics Technology

In order to obtain effective user consent for cookies and cookie-based applications requiring consent, this website uses a cookie consent-tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter "Usercentrics").

By integrating a corresponding JavaScript code, a banner is displayed to users when they call up the site, in which consent for certain cookies and/or cookie-based applications can be granted by ticking the appropriate box. The tool blocks the setting of all cookies requiring consent until the respective user has given his consent by ticking the appropriate box. This ensures that such cookies are only set on the respective user's terminal device if consent has been granted.

To enable the Cookie Consent-Tool to uniquely assign page views to individual users and to individually record, log and store the consent settings made by the user for the duration of a session, certain user information (including the IP address) is collected by the Cookie Consent-Tool when our website is accessed, transmitted to Usercentrics' servers and stored there.

This data processing is carried out in accordance with Art. 6 para. 1 letter f DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the data processing described is Art. 6 Para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded a contract with Usercentrics under which we commit Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.

Further information on the use of data by Usercentrics can be found in the Usercentrics Data Protection Declaration at https://usercentrics.com/privacy-policy/.

17.3 Google Web Fonts

This site uses so-called web fonts for the uniform display of fonts which are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
To do this, the browser you are using must connect to Google's servers. This may also involve the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google obtains knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a standard font from your computer will be used.
In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and read Google's privacy policy: https://www.google.com/policies/privacy/

18) Rights of the data subject

18.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below:

Right of access in accordance with Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DSGVO when your data is transferred to third countries;
Right of rectification under Art. 16 DSGVO: You have the right to have incorrect data relating to you corrected without delay and/or to have your incomplete data stored by us completed;
Right of deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to limit processing pursuant to Art. 18 DSGVO: You have the right to request the limitation of the processing of your personal data for as long as the accuracy of your data which you dispute is verified, if you refuse to delete your data on the grounds of unlawful processing and instead request the limitation of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require such data after the purpose has been achieved, or if you have lodged an objection on grounds of your particular situation, as long as it has not yet been established that our legitimate reasons outweigh the objection;
Right to information in accordance with Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients;
Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time with effect for the future any consent to the processing of data once granted. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
Right of appeal under Art. 77 DSGVO: If you believe that the processing of personal data relating to you is in breach of the DSGVO, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurs.

18.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

19) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).

When personal data are processed on the basis of express consent pursuant to Art. 6 para. 1 letter a DSGVO, these data are stored until the person concerned revokes his or her consent.

If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 Para. 1 letter b DSGVO, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage.

When personal data are processed on the basis of Art. 6 Para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right to object in accordance with Art. 21 Para. 1 DSGVO, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

When personal data are processed for the purpose of direct advertising on the basis of Art. 6 Para. 1 letter f DSGVO, these data are stored until the data subject exercises his or her right of objection under Art. 21 Para. 2 DSGVO.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted if they are no longer necessary for the purposes for which they were collected or otherwise processed.